Amazon on Thursday announced Alexa Custom Assistant, a new solution that lets device makers and service providers create intelligent assistants tailored to their brand personality and customer needs.
With the new solution, automakers in India will easily be able to build their own intelligent assistants.
The Alexa Custom Assistant is available globally, including India, starting Thursday, Amazon said in a blog post.
The Alexa Custom Assistant is built directly on Alexa technology, providing companies access to world-class, always-improving voice AI technology, customised with a unique wake word, voice, skills, and capabilities.
Global automaker Fiat Chrysler Automobiles (FCA) is the first Alexa Custom Assistant customer and has already begun the planning process for the development of an FCA-branded intelligent assistant for integration in select vehicle models.
The company's work builds on existing Alexa integrations in its vehicles around the world.
This has opened the door for a near-ubiquitous voice assistant to invest in productizing their technology, capabilities, and reach so that manufacturers can leverage this foundation to build a full-featured, yet, customizable voice assistant
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